The TagMetrics tracking container is an easy-to-use tag management solution. Integrate any number of desired tags (pixel/scripts) on your website via a web interface and claim your independence from the release cycles of your IT. In one container tag you can manage all tags that you want to use on the website.
Your Advantage: for new tags you won’t waste any integration time in the IT. Once you have integrated the TagMetrics Tracking Container on your website, you will be able to make changes in your user interface easily and securely. In this way, you become independent of release cycles, minimize your expenses and gain the necessary flexibility and speed for optimum management of your tags.
The TagMetrics Tracking Container is ideally suited for the quick and hassle-free integration or extension of tracking tags, campaign tags and retargeting tags.
Tag Management functions
• simple management of all tags
• assignment of tags using drag & drop
• integration of JavaScript-, HTML-/Img- and IFrame tags
• syntax checker for JavaScript codes
• timely control of tag distribution
• use of your own variables for controlling the distribution
• customized rules with extensive filter possibilities for controlling distribution
• user interface for testing individual tags or containers
• centralized management for multi-portal- and/or multi-language environments
• distribution of tags also available optionally through server side includes in your chosen
programming language
• optional distribution of tags in JSON format
• hierarchical account structure – simplifies management in a multi-portal- and/or multi-
language-environment
• usage statistics according to date, container and tag
• rights and user management
• workflow management
Some of your advantages
• Time to market - flexibility to run any marketing activity without consulting your IT
• Time savings as you do not have to brief your IT and do not require additional internal
ressoucres
• Cost savings due to less internal IT effort
